As I've already mentioned, my name is Lee.

Creator of brands. Speaker of words. Builder of products. Designer of experiences. Leader of teams. Mentor of many. Believer of people and lover of dogs.


2022 - 2023

Well Pharmacy
Senior Designer

- Leading and developing the CX design team
- Project managed and help develop key products

2010 - 2023

Studio Empatia
Freelance Designer

Partnered with local and international brands to support their creative efforts and help them communicate to their audiences.

2020 - 2021

Senior Designer

- Collaborated with cross functional teams to build a mulit-channel marketing campaigns for Halloween, Black Friday and Christmas.
- Created and maintained brand styles and guidelines for product and digital platforms.

2019 - 2020

Rhino Africa
Head of Designer

- Built and lead the design team and assisted in developing their skills.
- Developed creative concepts that met the business objectives of the organisation and that advance our brand and proposition strategy.

2017 - 2019

Rhino Africa
Senior Designer

- Created and maintained brand styles and guidelines for product and digital platforms.
- Directed and project managed the brand rollout of the Silvan Safari, Camissa House and new Rhino HQ.

2015 - 2017

Bay Moon Communications
Studio Manager

- Created and maintained brand styles and guidelines for external clients.
- Managed team of designers responsible for completing client tasks.

2010 - 2015

Continuous Education
Digital Marketing Lecturer

- Digital Marketing for Small Business
- Social Media for Small Business

2010 - 2015

Bay Moon Communicationss
Graphic Designer

- I was responsible for brand development and content creation
- Built and managed the websites for clients
- Created exec presentations and pitched decks
- Started an internship programme

2007 - 2016

Board Member
Rotaract 9350

Lead team of volunteers
Responsible for marketing and web development
Responsible for event management

Areas of interest

Website Design / UX / UI

Branding / Identity

Wireframes / Prototyping

Figma / Sketch / Adobe CC / Webflow

Project Management / Team Leadership

Creative Problem Solving / Client Communications

Things that bring me joy

Traveling the world

Dogs but all animals really

Family and friends

Music / Live concerts

Photography (Street & Architecture)


My ideal 'match'

"Culture eats strategy for breakfast" and Peter Drucker knew exactly what he was doing when he said this in some book. As much as I believe in a good strategy - my experience has shown that a good working culture is paramount to a successful strategy and even better user experience for your consumers.

My ideal match would be a company that values their team, values the environment and values the community. If your company or brand aligns with these values, please reach out so that we can start making a difference.